CHIME's Digital Health Most Wired Survey in 2022 showed that less than 30% of hospitals have digital wayfinding capabilities, which is unfortunate given the impact that it can have on patient experience and the bottom line. In fact, hospitals that scored higher in Most Wired were more likely to have this capability with 14 of the health systems that scored an 8, 9 or 10 being Gozio customers using patented wayfinding that gets patients from home to parking to the point of care.
Those systems know that wayfinding can relieve staff burden, reduce call center volume, and help reduce missed appointments and late arrivals. Patients getting lost in hospitals can be costly as explained in this blog post, Patients Are Getting Lost in Hospitals: 12 Stats Show What Costs.
While hospital wayfinding can have a measurable impact, the truth is that it isn't enough to drive a high rate of patient engagement and use on its own. An engaging mobile platform must do more than guide patients from Point A to Point B. The platform needs to integrate appointment scheduling, physician directories, patient portals and other features that improve access to care and meet medical care needs, becoming a digital front door. The platform must also meet the organization’s technical and functional requirements and provide analytics to support strategic key performance indicators.
The American Hospital Association (AHA) created a guide to developing a mobile wayfinding RFP starts healthcare organizations along the path of thinking critically into the vendor requirements, technical specifications, and the patient engagement opportunities your platform will need for optimal user experience and ROI.
Download this healthcare wayfinding RFP template to learn what the:
- Core capabilities of a mobile wayfinding platform must be
- Administrative and analytics capabilities should be
- Platform architecture, interoperability, and security must provide
- Cost structure and support expectations are
Gartner has also created a wayfinding RFP for its clients. If you are a client of Gartner, you can ask your team for help accessing that RFP template. If you aren't a Gartner client, email lea.chatham@goziohealth.com and we'll see if we can assist you.
RFPs like these can help you identify a partner who can consolidate all your patient-facing digital solutions into one premium native experience and combine that with wayfinding technology that empowers consumers to confidently navigate their healthcare journey.
